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This brand style guide is designed to be used with the "free" Webflow project without any custom code.
There is also a condensed version for smaller projects you can check out by clicking here.
Just don't forget to delete the page you don't need.
Brand Style Guide
Our brand
Our brand is a concept brand who’s services/products, values and history are briefly explained in this paragraph. We will expand on our mission statement, or our why statement here. This can be how the founders cam up with the company or just the general value proposition of what this company has to offer.
core values
Who we are for
This is where we briefly show who our target audience is. There should be a set of portraits deprecating several current audience, aspirational audience, or tangential audience.
our services
We offer variety of products and services.
Our Primary product or service: Our primary product/service is described here as well as the value that it adds to our clients.
Our Secondary product or service: Our other product/service is described here as well as the value that it adds to our clients.
Our Tertiary product or service: Our last product/service is described here as well as the value that it adds to our clients.
Primary logos
Logos on dark background
fonts
Headlines
- All Caps
- Kerning Optical
- Leading 90% font size
SubHeadings
- Sentence Case
- Kerning Optical
- Tracking 2
- Leading 120% font size
Paragraphs
- Sentence Case
- Kerning Optical
- Tracking 2
- Leading 120% font size
colors
primary colors
secondary colors
logo guide lines
logo clearance
To ensure readability there should always be a minimum amount of clear space around the logo.
photography Best practices
Our logo is very flexible, but there are some things that don't work with our logo.
- Do not Change the logo layout
- Do not Stretch or squeeze the logo
- Do not Change the typography on the logo
- Do not Add a drop shadow to the logo
- Do not Rotate the logo
- Do not Change the colors on the logo
Photography guidelines
Demographics
- Age: 21 - 27 years old
- Female: 77% | Male: 23%
mood and styling
- Lighting should be feel natural, and bright like midday sun.
- The colors should be vibrant and have depth.
- The expression should feel genuine, and not cliché.
cropping
Our photos have to work in various sizes, photographers should shoot for multiple crops of the same content. This will help provide flexibility and expand the functionality of the shots.
When a single shot needs to be  captured, please avoid cropping in camera and beware of safe areas for horizontal and vertical crops.
photography Best practices
- The lighting is correct but the shoot feels too contrived.
- The expression is correct but too washed out.
- Too contrived and the lighting is too hazy and colored.
documents
Presentations
Scribe Company Deck
PitchDeck template
print ads
Vertical posters
horizontal posters
social media templates
square posts
Our social media is highly curated using templates to create a cohesive look across all platforms.
vertical posts
highlight covers
